If it goes moo or neigh, it needs a ton of different medicines. How the heck do you advertise it all? Who's the target, exactly? The COW? The HORSE? These burning questions are explored here. Are there any answers to be found? You decide.
"Art of Horse" campaign / Creative Director: Greg Dutton / Senior Art Director: Courtney Carabell
This logo and the pieces below are from a rebranding project for LongRange, a top-of-the-line cattle dewormer. Because of its reputation for making great-looking cows (and ridiculously successful cattle producers), we came up with the platform "Maker of Legends."
Boehringer Ingelheim Cattle / Creative Director: John Walker / Art Directors: Melisse Treptow, Katie JohnsÂ
"Deworming Sucks" social execution
"Deworming Sucks" social execution
