The ask: come up with creative for AdFed's The Show 2021 — which, of course, was no ordinary Show. It was the first one of the pandemic, so it was entirely online. Somehow, it still had to be awesome. My partners and I chose to "Own the Suck" of the COVID era by leaning into the horror of it all. In a fun way, of course. "The Show that Wouldn't Die" was the result. Somewhat ironically, it won a Silver "Pin" (in the Ad Club or Marketing Club category) at The Show 2022.
Art Directors: Matt Langevin, Alex Bausch / Creative Director: Debbie Christensen
THE ROGUES' GALLERY
To poke a little fun at our own kind, we came up with a stable of Universal Horror-style "agency monsters," complete with trading cards.
THE SWAG
Because this was an entirely virtual event, we had to bring the party to the guests. We did just that with this direct mailer, which included cocktail kits and other bitchin' swag.
THE LANDING PAGE
OUTDOOR
